The first milestone was to achieve 10 sales without any investment, and we did 13.

Mar 13, 2020 by YI Staff #Startup Stories ,#My Story & My Opinion

One of the founder Priyanka Saini from Roorkee Says.

This all started when I completed high school and headed up to college. It was my first semester when I started to feel the need to be independent and do something of my own. I was into professional dancing and used to teach and learn as well. So I now felt the need to take care of my expenses on my own. That’s how it all started.

I joined digital marketing internships, internships turned to potential clients. So let’s fast forward to my b-tech third year.

I was not the person who makes a lot of friends but finally, I did make a few good friends. Parth, Saim and Shariq were the people. So there is a person in your life who motivates you although I was already on track but not big enough and lacked the mindset and goals to make it large. I too had a person in my class who had a positive vibe and was the reason behind what I am today.

So now was the time to take the plunge. We were three buddies- Shariq, Saim and Priyanka working towards a goal.

We started our journey trying to acquire digital marketing clients. Our day was not so simple and the journey too was not. Waking up at 8 getting ready going to the office coming back. Then meeting at my place to do the daily activities for our clients and ourselves.

We learned it all from designing to development to make sure we can save on human resources. The day used to end around 1 or 2 am and leave for the day. Post dinner, reading a few research materials, we hardly use to sleep for 3 – 4 hours.

Founder Mohd Shariq from Ghaziabad Says.

Down the line, we felt the need to finally quit our jobs and work for our dreams as this happened one of our partners left our journey to success here itself. Now it was Priyanka and Shariq. There was a time when we were depressed and couldn’t sleep overnight thinking about life. We obviously were not motivated but we made sure that we stayed positive and things did change for the better.

With almost zero investment and a lot of hard work, sleepless nights, we have a profit-making brand in place.

– What does your startup does?
The startup was more around digital marketing services earlier it still is because that is what we corely are. However, Weirdo has always tried to touch the strings of people through any medium. We have an Instagram and Pinterest page related to poetry with a lot of customer base where people totally love and adore us.

That’s where we thought we would launch products for people connected with us. So it’s an eCommerce store with quirky T-shirts around different niches. However, there is a lot planned over which will soon come into action.

– What was the idea & what inspired you?
The idea was always to be connected to people in a way that we touch the strings of their heart. And which we really do be it be through our poetry, or our work or the products. However, the common inspiration lies in the idea that we all never wanted to do a full time job struggling to be seated on the same chair for 8 – 9 long hours. We wanted to escape the harsh realities of our lives.

– Have you faced any challenges in the outset?
There was a time when we left our jobs, the client was not investing enough in us. Neither did we had money to try and experiment with something and we used to spend our days and nights overthinking about every possible scenario. What we made sure of is to never regret the decision we made.

– Have you worked/collaborated/partnered with someone?
We have been in the service space too so yes we have worked with good brands but that is not related to the eCommerce platform we are into now.

– According to you, what was your first milestone?
We had the poetry page and we really did not know whether an eCommerce platform will be something our customers will accept and appreciate.

So the first milestone was to achieve 10 sales without any investment, purely organically. And we did 13 that’s where we decided that we will take it further improving day by day through the baby steps that our brand is taking.

– What is your company’s current growth status?
The company Weirdo as told has multiple aspects so is a profit-making one but the eCommerce platform is new fresh and in its very initial stage. We really wish that to grow the way people can accept it in terms of price and quality.

– What is your vision for the company?
The vision of the company is to make the customer be at peace wherein we will style them in the best possible way. That’s why the tagline looks like ‘Let Us Style You’.

The idea is to provide free styling consultation to people for their big day as we are into wedding occasion wear as well but that’s our premium range and has been taken down from the website for now and is available offline. The idea behind this is to set a brand value in the customer mindset only then will they be at a state to trust us for their big day.

Like this story? Or have something to share? Write to us:
Connect with us on Facebook, Twitter and Instagram.